Recent scientific research reveals hair, like skin, degenerates with age, losing its ability to retain moisture, thinning, and becoming duller, more fragile and less responsive to styling. But unlike skin, no truly effective solution to control these effects has been available for hair. Until now.

Backed by years of cutting-edge research, Joico introduces Re:nu AGE DEFY, the only comprehensive hair care system scientifically proven to restore hair’s youthful beauty. With the most extraordinary technological hair care breakthroughs and exquisite ingredients from around the world, Re:nu not only addresses the key signs of aging hair, but reverses them:

• Graying
• Loss of Density
• Change in Texture (manageability, responsiveness and fluidity)